Encouraging healthy food choices

An EU-wide conference on Food Product Improvement was held earlier this year in Amsterdam which brought together representatives from the food industry, retail and supermarkets, NGOs and the EU member states. In addition, the World Health Organisation and non-EU countries such as Norway and Switzerland also took part – making this event the first time these organisations had come together on such a large scale.

The conference approved a “Roadmap for Action”, which calls for combined action to make food products healthier by gradually reducing the amount of salt, saturated fat and sugar (calories). This means a public-private partnership between experts from the member states and representatives of the food industry, patients’ associations and consumer organizations.

Several EU countries are already reducing salt, saturated fats and sugars in food products. This conference has paved the way for the Informal and Formal European Council meetings of the Ministers of Health later this spring where it is hoped to reach political agreement about implementation of the Roadmap.

To download the Roadmap for Action in English from the rijksoverheid.nl website