Communicating health: experiences from small countries

Small countries with limited budgets have found new ways of engaging with the media to support the implementation of international agendas on health. Examples include:

Welfare Watch – Iceland

National experts from different sectors developed a set of social indicators on the country’s current and future health and social care needs and the Ministry of Welfare used these indicators to present journalists with interesting, high-quality information to catalyse public discussions on citizens’ health and welfare.

Eat well, move more – Luxembourg

This programme promotes healthy eating and physical exercise, and involves the Ministries of Health; Education, Children and Youth; Sport; and Family Affairs and Integration. It had collaborated with the media to involve civil society through schools, preschools, youth associations, and workplaces; and supports individuals by sending out booklets on healthy eating and the benefits of regular exercise.

More information on Small countries use of the media to promote healthy living on the euro.who.int website