Tobacco Control Playbook counters aggressive tobacco industry tactics

The tobacco industry has become more focused, aggressive and sophisticated in its efforts to block tobacco control measures. However, no single source has yet provided the resources to understand how governments and the public health community can respond to the arguments of tobacco industry players. In light of this, WHO/Europe has developed the Tobacco Control Playbook, an online tool that counters common tobacco myths.

The Playbook is intended to be a living resource, regularly updated and extended with further arguments and on the basis of feedback. It will also be adjusted and expanded to take into account any new developments in tobacco industry approaches. Everyone concerned with tobacco control is invited to contribute to the Playbook’s success by continuing to offer arguments and responses, and by sharing their experiences of using the Playbook. Please send input to eurotobaccofree@who.int.

Download the Tobacco Control Playbook from the euro.who.int website