Unhealthy diet is the biggest risk factor for disability adjusted life years lost (DALYs) in the EU, principally through diabetes, cancer, and cardiovascular diseases, with tobacco and alcohol also contributing significantly to the growing burden of chronic diseases on health services.
Of course, this is far from coincidental. The private sector has a number of strategies and approaches that it employs “to promote products and choices that are detrimental to health”. They include marketing, which enhances the desirability and acceptability of products. Marketing in all its forms is key to unhealthy commodities’ acceptability, and crucially, their appeal.
To read more about these links go to the epha.org site